Just in time for the holidays, pick up a discounted copy of SEI’s Solar Electric Handbook and Fotovoltaica!

Solar Energy International (SEI) is offering an exclusive discount on our textbooks, the Solar Electric Handbook: Photovoltaic Fundamentals and Applications and Fotovoltaica: Manual de Diseño e Instalación, for the month of December.  This holiday season, give the gift of solar energy knowledge to the budding solar professional in your life with this limited-time offer! Normally $129 for the Solar Electric Handbook, we are offering $20 off, and $10 off Fotovoltaica, which is normally $45.  Visit our online shop to order. 

Solar Electric Handbook: The Solar Electric Handbook: Photovoltaic Fundamentals and Applications, is your one-stop-shop for solar and renewable energy basics. This textbook covers topics such as: an overview of photovoltaics and the solar industry, basics of electricity, modules, wiring in series and parallel, meters, solar site analysis, grid-direct system sizing, grounding, wiring, overcurrent protection, best practices for safe installation/commission, battery-based systems, solar business and finance, and more!

Fotovoltaica: Desde el 2003, SEI ha publicado libros de texto liderando en la industria y elevando los estándares de calidad de programa de capacitación en Energías Renovables en EEUU y en el mundo entero. Nuestro Manual de Diseño e Instalación de Sistemas Fotovoltaicos, disponible en español, incluye tanto temas básicos como altamente técnicos. Esto lo hace útil para todas las personas involucradas en este mercado, desde principiantes hasta profesionales.

El libro contiene una panorámica de la electricidad fotovoltaica así como una descripción detallada de los componentes de los sistemas FV. Este también incluye capítulos dedimensionamiento de dichos sistemas FV, análisis de sitio, detalles de mantenimiento y de solución de problemas, así como datos de irradiación solar de lugares alrededor del mundo.

Make sure to get a copy before this deal expires! And if you really want to support the aspiring solar professional in your life, our PVOL101: SOLAR ELECTRIC DESIGN AND INSTALLATION online class starts January 8, and registration is still open. FVOL101: DISEÑO E INSTALACIÓN DE SISTEMAS FOTOVOLTAICOS CONECTADOS A LA RED begins on February 26. 

The post Just in time for the holidays, pick up a discounted copy of SEI’s Solar Electric Handbook and Fotovoltaica! appeared first on Solar Training – Solar Installer Training – Solar PV Installation Training – Solar Energy Courses – Renewable Energy Education – NABCEP – Solar Energy International (SEI).

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Just in time for the holidays, pick up a discounted copy of SEI’s Solar Electric Handbook and Fotovoltaica!

Solar Energy International (SEI) is offering an exclusive discount on our textbooks, the Solar Electric Handbook: Photovoltaic Fundamentals and Applications and Fotovoltaica: Manual de Diseño e Instalación, for the month of December.  This holiday season, give the gift of solar energy knowledge to the budding solar professional in your life with this limited-time offer! Normally $129 for the Solar Electric Handbook, we are offering $20 off, and $10 off Fotovoltaica, which is normally $45.  Visit our online shop to order. 

Solar Electric Handbook: The Solar Electric Handbook: Photovoltaic Fundamentals and Applications, is your one-stop-shop for solar and renewable energy basics. This textbook covers topics such as: an overview of photovoltaics and the solar industry, basics of electricity, modules, wiring in series and parallel, meters, solar site analysis, grid-direct system sizing, grounding, wiring, overcurrent protection, best practices for safe installation/commission, battery-based systems, solar business and finance, and more!

Fotovoltaica: Desde el 2003, SEI ha publicado libros de texto liderando en la industria y elevando los estándares de calidad de programa de capacitación en Energías Renovables en EEUU y en el mundo entero. Nuestro Manual de Diseño e Instalación de Sistemas Fotovoltaicos, disponible en español, incluye tanto temas básicos como altamente técnicos. Esto lo hace útil para todas las personas involucradas en este mercado, desde principiantes hasta profesionales.

El libro contiene una panorámica de la electricidad fotovoltaica así como una descripción detallada de los componentes de los sistemas FV. Este también incluye capítulos dedimensionamiento de dichos sistemas FV, análisis de sitio, detalles de mantenimiento y de solución de problemas, así como datos de irradiación solar de lugares alrededor del mundo.

Make sure to get a copy before this deal expires! And if you really want to support the aspiring solar professional in your life, our PVOL101: SOLAR ELECTRIC DESIGN AND INSTALLATION online class starts January 8, and registration is still open. FVOL101: DISEÑO E INSTALACIÓN DE SISTEMAS FOTOVOLTAICOS CONECTADOS A LA RED begins on February 26. 

The post Just in time for the holidays, pick up a discounted copy of SEI’s Solar Electric Handbook and Fotovoltaica! appeared first on Solar Training – Solar Installer Training – Solar PV Installation Training – Solar Energy Courses – Renewable Energy Education – NABCEP – Solar Energy International (SEI).

from Raymond Castleberry Blog http://raymondcastleberry.blogspot.com/2017/12/just-in-time-for-holidays-pick-up.html
via http://raymondcastleberry.blogspot.com

Just in time for the holidays, pick up a discounted copy of SEI’s Solar Electric Handbook and Fotovoltaica!

Solar Energy International (SEI) is offering an exclusive discount on our textbooks, the Solar Electric Handbook: Photovoltaic Fundamentals and Applications and Fotovoltaica: Manual de Diseño e Instalación, for the month of December.  This holiday season, give the gift of solar energy knowledge to the budding solar professional in your life with this limited-time offer! Normally $129 for the Solar Electric Handbook, we are offering $20 off, and $10 off Fotovoltaica, which is normally $45.  Visit our online shop to order. 

Solar Electric Handbook: The Solar Electric Handbook: Photovoltaic Fundamentals and Applications, is your one-stop-shop for solar and renewable energy basics. This textbook covers topics such as: an overview of photovoltaics and the solar industry, basics of electricity, modules, wiring in series and parallel, meters, solar site analysis, grid-direct system sizing, grounding, wiring, overcurrent protection, best practices for safe installation/commission, battery-based systems, solar business and finance, and more!

Fotovoltaica: Desde el 2003, SEI ha publicado libros de texto liderando en la industria y elevando los estándares de calidad de programa de capacitación en Energías Renovables en EEUU y en el mundo entero. Nuestro Manual de Diseño e Instalación de Sistemas Fotovoltaicos, disponible en español, incluye tanto temas básicos como altamente técnicos. Esto lo hace útil para todas las personas involucradas en este mercado, desde principiantes hasta profesionales.

El libro contiene una panorámica de la electricidad fotovoltaica así como una descripción detallada de los componentes de los sistemas FV. Este también incluye capítulos dedimensionamiento de dichos sistemas FV, análisis de sitio, detalles de mantenimiento y de solución de problemas, así como datos de irradiación solar de lugares alrededor del mundo.

Make sure to get a copy before this deal expires! And if you really want to support the aspiring solar professional in your life, our PVOL101: SOLAR ELECTRIC DESIGN AND INSTALLATION online class starts January 8, and registration is still open. FVOL101: DISEÑO E INSTALACIÓN DE SISTEMAS FOTOVOLTAICOS CONECTADOS A LA RED begins on February 26. 

The post Just in time for the holidays, pick up a discounted copy of SEI’s Solar Electric Handbook and Fotovoltaica! appeared first on Solar Training – Solar Installer Training – Solar PV Installation Training – Solar Energy Courses – Renewable Energy Education – NABCEP – Solar Energy International (SEI).

SEI’s Solar in Schools grows with the help of Jared Polis Foundation Grant

As cities across the country pledge their commitment to go 100% renewable, a challenge is presented to rural communities, like Delta County, who have been historically coal-producing, to transition into adopting energy practices of the future with limited resources compared to bigger cities. Since 2015, SEI has recognized this struggle, and as a result sought out a means of economic development for its surrounding community involving a rapidly-evolving industry that happens to be our expertise: solar.

This is how the SEI high school (Solar for Schools High School Solar Career and Technical Pathway) program was born. SEI AmeriCorps VISTAs took our industry-leading solar energy training curriculum, PV101-Solar Electric Design and Installation (Grid-Direct), and adapted it to create a trade training program for local high school students in Delta County.   

Bringing internationally-renowned solar training to students in rural high schools was widely successful on multiple fronts: it provided a pathway to careers in the U.S.’s fastest-growing industry to students whose families and communities had been affected by the coal mine closures, it garnered community support for solar and awareness of renewable energy, and it piqued interest in STEM-related fields for participating students.

AmeriCorps VISTAs who oversee the SIS high school program took this success to the next level. Our latest project is an extension of our Solar in Schools high school program. In partnership with our rural electric cooperative, Delta-Montrose Electric Association (DMEA), and the Montrose and Delta County School Districts, we are installing 10kW of solar PV systems on six local high schools during 2018. Our objective is to include 200 high school students in the installation of these solar arrays at their high schools and have over 200 students a year learn about solar in their science or math classrooms. DMEA pledged $150,000 of their unused capital credits to fund this endeavor.

We are so excited to announce that now, with the help of a grant awarded to SEI by the Jared Polis Foundation, we can take our high school solar training to the next level. SEI AmeriCorps VISTA Beata Ramza, who is currently overseeing the program, explained that the hope is to host a 4-day teacher training using SEI instructors, and a future partnership with the Knowles Teacher Initiative, to host a solar and engineering training for area high school teachers, who will then start to incorporate solar, and the presence of installed panels on schools, into their lessons.  

“Our hope is that the systems will offer not just energy, but also educational opportunity,” SEI AmeriCorps VISTA Beata Ramza explained.

AmeriCorps VISTAs and the SIS program further support our belief that as the country, and the world, transitions to renewable energy, rural America has the potential lead the way. Interested in being a part of the movement? SEI is hiring a new VISTA!  

The post SEI’s Solar in Schools grows with the help of Jared Polis Foundation Grant appeared first on Solar Training – Solar Installer Training – Solar PV Installation Training – Solar Energy Courses – Renewable Energy Education – NABCEP – Solar Energy International (SEI).

SEI’s Solar in Schools grows with the help of Jared Polis Foundation Grant

As cities across the country pledge their commitment to go 100% renewable, a challenge is presented to rural communities, like Delta County, who have been historically coal-producing, to transition into adopting energy practices of the future with limited resources compared to bigger cities. Since 2015, SEI has recognized this struggle, and as a result sought out a means of economic development for its surrounding community involving a rapidly-evolving industry that happens to be our expertise: solar.

This is how the SEI high school (Solar for Schools High School Solar Career and Technical Pathway) program was born. SEI AmeriCorps VISTAs took our industry-leading solar energy training curriculum, PV101-Solar Electric Design and Installation (Grid-Direct), and adapted it to create a trade training program for local high school students in Delta County.   

Bringing internationally-renowned solar training to students in rural high schools was widely successful on multiple fronts: it provided a pathway to careers in the U.S.’s fastest-growing industry to students whose families and communities had been affected by the coal mine closures, it garnered community support for solar and awareness of renewable energy, and it piqued interest in STEM-related fields for participating students.

AmeriCorps VISTAs who oversee the SIS high school program took this success to the next level. Our latest project is an extension of our Solar in Schools high school program. In partnership with our rural electric cooperative, Delta-Montrose Electric Association (DMEA), and the Montrose and Delta County School Districts, we are installing 10kW of solar PV systems on six local high schools during 2018. Our objective is to include 200 high school students in the installation of these solar arrays at their high schools and have over 200 students a year learn about solar in their science or math classrooms. DMEA pledged $150,000 of their unused capital credits to fund this endeavor.

We are so excited to announce that now, with the help of a grant awarded to SEI by the Jared Polis Foundation, we can take our high school solar training to the next level. SEI AmeriCorps VISTA Beata Ramza, who is currently overseeing the program, explained that the hope is to host a 4-day teacher training using SEI instructors, and a future partnership with the Knowles Teacher Initiative, to host a solar and engineering training for area high school teachers, who will then start to incorporate solar, and the presence of installed panels on schools, into their lessons.  

“Our hope is that the systems will offer not just energy, but also educational opportunity,” SEI AmeriCorps VISTA Beata Ramza explained.

AmeriCorps VISTAs and the SIS program further support our belief that as the country, and the world, transitions to renewable energy, rural America has the potential lead the way. Interested in being a part of the movement? SEI is hiring a new VISTA!  

The post SEI’s Solar in Schools grows with the help of Jared Polis Foundation Grant appeared first on Solar Training – Solar Installer Training – Solar PV Installation Training – Solar Energy Courses – Renewable Energy Education – NABCEP – Solar Energy International (SEI).

SEI’s Solar in Schools grows with the help of Jared Polis Foundation Grant

As cities across the country pledge their commitment to go 100% renewable, a challenge is presented to rural communities, like Delta County, who have been historically coal-producing, to transition into adopting energy practices of the future with limited resources compared to bigger cities. Since 2015, SEI has recognized this struggle, and as a result sought out a means of economic development for its surrounding community involving a rapidly-evolving industry that happens to be our expertise: solar.

This is how the SEI high school (Solar for Schools High School Solar Career and Technical Pathway) program was born. SEI AmeriCorps VISTAs took our industry-leading solar energy training curriculum, PV101-Solar Electric Design and Installation (Grid-Direct), and adapted it to create a trade training program for local high school students in Delta County.   

Bringing internationally-renowned solar training to students in rural high schools was widely successful on multiple fronts: it provided a pathway to careers in the U.S.’s fastest-growing industry to students whose families and communities had been affected by the coal mine closures, it garnered community support for solar and awareness of renewable energy, and it piqued interest in STEM-related fields for participating students.

AmeriCorps VISTAs who oversee the SIS high school program took this success to the next level. Our latest project is an extension of our Solar in Schools high school program. In partnership with our rural electric cooperative, Delta-Montrose Electric Association (DMEA), and the Montrose and Delta County School Districts, we are installing 10kW of solar PV systems on six local high schools during 2018. Our objective is to include 200 high school students in the installation of these solar arrays at their high schools and have over 200 students a year learn about solar in their science or math classrooms. DMEA pledged $150,000 of their unused capital credits to fund this endeavor.

We are so excited to announce that now, with the help of a grant awarded to SEI by the Jared Polis Foundation, we can take our high school solar training to the next level. SEI AmeriCorps VISTA Beata Ramza, who is currently overseeing the program, explained that the hope is to host a 4-day teacher training using SEI instructors, and a future partnership with the Knowles Teacher Initiative, to host a solar and engineering training for area high school teachers, who will then start to incorporate solar, and the presence of installed panels on schools, into their lessons.  

“Our hope is that the systems will offer not just energy, but also educational opportunity,” SEI AmeriCorps VISTA Beata Ramza explained.

AmeriCorps VISTAs and the SIS program further support our belief that as the country, and the world, transitions to renewable energy, rural America has the potential lead the way. Interested in being a part of the movement? SEI is hiring a new VISTA!  

The post SEI’s Solar in Schools grows with the help of Jared Polis Foundation Grant appeared first on Solar Training – Solar Installer Training – Solar PV Installation Training – Solar Energy Courses – Renewable Energy Education – NABCEP – Solar Energy International (SEI).

from Raymond Castleberry Blog http://raymondcastleberry.blogspot.com/2017/12/seis-solar-in-schools-grows-with-help.html
via http://raymondcastleberry.blogspot.com

Moz the Monster: Anatomy of An (Averted) Brand Crisis

Posted by Dr-Pete

On the morning of Friday, November 10, we woke up to the news that John Lewis had launched an ad campaign called “Moz the Monster“. If you’re from the UK, John Lewis needs no introduction, but for our American audience, they’re a high-end retail chain that’s gained a reputation for a decade of amazing Christmas ads.

It’s estimated that John Lewis spent upwards of £7m on this campaign (roughly $9.4M). It quickly became clear that they had organized a multi-channel effort, including a #mozthemonster Twitter campaign.

From a consumer perspective, Moz was just a lovable blue monster. From the perspective of a company that has spent years building a brand, John Lewis was potentially going to rewrite what “Moz” meant to the broader world. From a search perspective, we were facing a rare possibility of competing for our own brand on Google results if this campaign went viral (and John Lewis has a solid history of viral campaigns).

Step #1: Don’t panic

At the speed of social media, it can be hard to stop and take a breath, but you have to remember that that speed cuts both ways. If you’re too quick to respond and make a mistake, that mistake travels at the same speed and can turn into a self-fulfilling prophecy, creating exactly the disaster you feared.

The first step is to get multiple perspectives quickly. I took to Slack in the morning (I’m two hours ahead of the Seattle team) to find out who was awake. Two of our UK team (Jo and Eli) were quick to respond, which had the added benefit of getting us the local perspective.

Collectively, we decided that, in the spirit of our TAGFEE philosophy, a friendly monster deserved a friendly response. Even if we chose to look at it purely from a pragmatic, tactical standpoint, John Lewis wasn’t a competitor, and going in metaphorical guns-blazing against a furry blue monster and the little boy he befriended could’ve been step one toward a reputation nightmare.

Step #2: Respond (carefully)

In some cases, you may choose not to respond, but in this case we felt that friendly engagement was our best approach. Since the Seattle team was finishing their first cup of coffee, I decided to test the waters with a tweet from my personal account:

I’ve got a smaller audience than the main Moz account, and a personal tweet as the west coast was getting in gear was less exposure. The initial response was positive, and we even got a little bit of feedback, such as suggestions to monitor UK Google SERPs (see “Step #3”).

Our community team (thanks, Tyler!) quickly followed up with an official tweet:

While we didn’t get direct engagement from John Lewis, the general community response was positive. Roger Mozbot and Moz the Monster could live in peace, at least for now.

Step #3: Measure

There was a longer-term fear – would engagement with the Moz the Monster campaign alter Google SERPs for Moz-related keywords? Google has become an incredibly dynamic engine, and the meaning of any given phrase can rewrite itself based on how searchers engage with that phrase. I decided to track “moz” itself across both the US and UK.

In that first day of the official campaign launch, searches for “moz” were already showing news (“Top Stories”) results in the US and UK, with the text-only version in the US:

…and the richer Top Stories carousel in the UK:

The Guardian article that announced the campaign launch was also ranking organically, near the bottom of page one. So, even on day one, we were seeing some brand encroachment and knew we had to keep track of the situation on a daily basis.

Just two days later (November 12), Moz the Monster had captured four page-one organic results for “moz” in the UK (at the bottom of the page):

While it still wasn’t time to panic, John Lewis’ campaign was clearly having an impact on Google SERPs.

Step #4: Surprises

On November 13, it looked like the SERPs might be returning to normal. The Moz Blog had regained the Top Stories block in both US and UK results:

We weren’t in the clear yet, though. A couple of days later, a plagiarism scandal broke, and it was dominating the UK news for “moz” by November 18:

This story also migrated into organic SERPs after The Guardian published an op-ed piece. Fortunately for John Lewis, the follow-up story didn’t last very long. It’s an important reminder, though, that you can’t take your eyes off of the ball just because it seems to be rolling in the right direction.

Step #5: Results

It’s one thing to see changes in the SERPs, but how was all of this impacting search trends and our actual traffic? Here’s the data from Google Trends for a 4-week period around the Moz the Monster launch (2 weeks on either side):

The top graph is US trends data, and the bottom graph is UK. The large spike in the middle of the UK graph is November 10, where you can see that interest in the search “moz” increased dramatically. However, this spike fell off fairly quickly and US interest was relatively unaffected.

Let’s look at the same time period for Google Search Console impression and click data. First, the US data (isolated to just the keyword “moz”):

There was almost no change in impressions or clicks in the US market. Now, the UK data:

Here, the launch spike in impressions is very clear, and closely mirrors the Google Trends data. However, clicks to Moz.com were, like the US market, unaffected. Hindsight is 20/20, and we were trying to make decisions on the fly, but the short-term shift in Google SERPs had very little impact on clicks to our site. People looking for Moz the Monster and people looking for Moz the search marketing tool are, not shockingly, two very different groups.

Ultimately, the impact of this campaign was short-lived, but it is interesting to see how quickly a SERP can rewrite itself based on the changing world, especially with an injection of ad dollars. At one point (in UK results), Moz the Monster had replaced Moz.com in over half (5 of 8) page-one organic spots and Top Stories – an impressive and somewhat alarming feat.

By December 2, Moz the Monster had completely disappeared from US and UK SERPs for the phrase “moz”. New, short-term signals can rewrite search results, but when those signals fade, results often return to normal. So, remember not to panic and track real, bottom-line results.

Your crisis plan

So, how can we generalize this to other brand crises? What happens when someone else’s campaign treads on your brand’s hard-fought territory? Let’s restate our 5-step process:

(1) Remember not to panic

The very word “crisis” almost demands panic, but remember that you can make any problem worse. I realize that’s not very comforting, but unless your office is actually on fire, there’s time to stop and assess the situation. Get multiple perspectives and make sure you’re not overreacting.

(2) Be cautiously proactive

Unless there’s a very good reason not to (such as a legal reason), it’s almost always best to be proactive and respond to the situation on your own terms. At least acknowledge the situation, preferably with a touch of humor. These brand intrusions are, by their nature, high profile, and if you pretend it’s not happening, you’ll just look clueless.

(3) Track the impact

As soon as possible, start collecting data. These situations move quickly, and search rankings can change overnight in 2017. Find out what impact the event is really having as quickly as possible, even if you have to track some of it by hand. Don’t wait for the perfect metrics or tracking tools.

(4) Don’t get complacent

Search results are volatile and social media is fickle – don’t assume that a lull or short-term change means you can stop and rest. Keep tracking, at least for a few days and preferably for a couple of weeks (depending on the severity of the crisis).

(5) Measure bottom-line results

As the days go by, you’ll be able to more clearly see the impact. Track as deeply as you can – long-term rankings, traffic, even sales/conversions where necessary. This is the data that tells you if the short-term impact in (3) is really doing damage or is just superficial.

The real John Lewis

Finally, I’d like to give a shout-out to someone who has felt a much longer-term impact of John Lewis’ succesful holiday campaigns. Twitter user and computer science teacher @johnlewis has weathered his own brand crisis year after year with grace and humor:

So, a hat-tip to John Lewis, and, on behalf of Moz, a very happy holidays to Moz the Monster!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

from Raymond Castleberry Blog http://raymondcastleberry.blogspot.com/2017/12/moz-monster-anatomy-of-averted-brand.html
via http://raymondcastleberry.blogspot.com