A Gas Tax Hike Is the Wrong Way to Fund Highways

Various reports suggest that policymakers—including President Trump himself—are considering raising the federal gas tax, by as much as 25 cents per gallon. Supporters argue that a hike is necessary to replenish the Highway Trust Fund, and—for those concerned about climate change—some also argue that a higher gas tax is needed to encourage drivers to switch to electric vehicles or mass transit.

These arguments are incorrect, even on their own terms. A gas tax is in principle a very blunt instrument for funding highway usage. And in terms of the political optics, imposing a huge new regressive tax on drivers would justify the critics of the recent income tax reform plan, who claimed that Republicans wanted to help the rich at the expense of the poor.

Ironically, if President Trump would just stick to his privately led infrastructure plan, then all of these problems would go away. The nation could get investment into those roads and bridges that genuinely need attention, while market prices would guide decisions and reduce traffic congestion. Road construction would be paid by users, the same way we pay for hotel construction. Smoother traffic flows would relieve stress and also cut way back on carbon dioxide emissions. As usual, the way to solve the problems in infrastructure is through less government intervention, not more.

Gas Tax, a Blunt Instrument

For some reason, people have adopted the notion that a gas tax directly attaches a fee to a driver’s “highway usage.” But that’s not true at all. Some people drive on highways very often, while other drivers remain on local roads. Yet the federal gasoline tax hits them equally.

Furthermore, when we’re trying to allocate the costs of highway construction fairly, the real issue is the wear and tear associated with a vehicle, not how many gallons of gasoline it burns. For example, an electric car causes a comparable amount of damage to a highway as a similarly-sized vehicle using conventional fuel, but the federal gas tax would implicitly charge only the latter driver for his usage.

In short, there is only a very tenuous link between the purchase of gasoline, and highway “usage.” Taxing gas to fund highways is like taxing forks to fund agriculture.

Tax Cuts for the Rich, Tax Hikes for the Poor?

There were many good arguments in favor of cutting the corporate income tax. Contrary to the claims of the critics, the recent tax legislation was not merely a “tax cut for the rich,” but instead should be expected to benefit workers and capitalists alike.

However, it would be even harder for Republicans to defend this stance, if shortly after cutting the corporate tax rate, they then more than double the federal gas tax. Regardless of the theoretical merits of such moves, it would certainly seem to the average voter that the Republicans weren’t really supporters of “lower taxes” after all.

Privatization Is the Answer

Ironically, the best solution to these political difficulties is contained in President Trump’s own infrastructure proposal—to rely on privatization, transferring roads and bridges back to investors who can rely on market signals to guide them in serving customers.

Privately-owned roads and bridges would have tolls set by supply and demand, just like prices are set in any other market. Infrastructure in need of repair or expansion would get it, whereas wasteful boondoggles would be minimized with private money on the line. People who rarely used highways wouldn’t be forced to pay for them, the way they are now with the federal gas tax.

Furthermore, for those worried about climate change, market pricing of tolls would greatly reduce traffic congestion. The smooth flow of vehicles during “rush hour” would eliminate unnecessary carbon dioxide emissions.

Conclusion

Using the federal gas tax to fund highways and other infrastructure is at best a very blunt instrument, and at worst an invitation to wasteful spending. Furthermore, it would be very bad optics for Republicans to support a regressive tax hike right after approving a large corporate income tax cut. The way to repair the nation’s infrastructure without burdening taxpayers is to rely on the market.

 

The post A Gas Tax Hike Is the Wrong Way to Fund Highways appeared first on IER.

from Raymond Castleberry Blog http://raymondcastleberry.blogspot.com/2018/02/a-gas-tax-hike-is-wrong-way-to-fund.html
via http://raymondcastleberry.blogspot.com

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A Gas Tax Hike Is the Wrong Way to Fund Highways

Various reports suggest that policymakers—including President Trump himself—are considering raising the federal gas tax, by as much as 25 cents per gallon. Supporters argue that a hike is necessary to replenish the Highway Trust Fund, and—for those concerned about climate change—some also argue that a higher gas tax is needed to encourage drivers to switch to electric vehicles or mass transit.

These arguments are incorrect, even on their own terms. A gas tax is in principle a very blunt instrument for funding highway usage. And in terms of the political optics, imposing a huge new regressive tax on drivers would justify the critics of the recent income tax reform plan, who claimed that Republicans wanted to help the rich at the expense of the poor.

Ironically, if President Trump would just stick to his privately led infrastructure plan, then all of these problems would go away. The nation could get investment into those roads and bridges that genuinely need attention, while market prices would guide decisions and reduce traffic congestion. Road construction would be paid by users, the same way we pay for hotel construction. Smoother traffic flows would relieve stress and also cut way back on carbon dioxide emissions. As usual, the way to solve the problems in infrastructure is through less government intervention, not more.

Gas Tax, a Blunt Instrument

For some reason, people have adopted the notion that a gas tax directly attaches a fee to a driver’s “highway usage.” But that’s not true at all. Some people drive on highways very often, while other drivers remain on local roads. Yet the federal gasoline tax hits them equally.

Furthermore, when we’re trying to allocate the costs of highway construction fairly, the real issue is the wear and tear associated with a vehicle, not how many gallons of gasoline it burns. For example, an electric car causes a comparable amount of damage to a highway as a similarly-sized vehicle using conventional fuel, but the federal gas tax would implicitly charge only the latter driver for his usage.

In short, there is only a very tenuous link between the purchase of gasoline, and highway “usage.” Taxing gas to fund highways is like taxing forks to fund agriculture.

Tax Cuts for the Rich, Tax Hikes for the Poor?

There were many good arguments in favor of cutting the corporate income tax. Contrary to the claims of the critics, the recent tax legislation was not merely a “tax cut for the rich,” but instead should be expected to benefit workers and capitalists alike.

However, it would be even harder for Republicans to defend this stance, if shortly after cutting the corporate tax rate, they then more than double the federal gas tax. Regardless of the theoretical merits of such moves, it would certainly seem to the average voter that the Republicans weren’t really supporters of “lower taxes” after all.

Privatization Is the Answer

Ironically, the best solution to these political difficulties is contained in President Trump’s own infrastructure proposal—to rely on privatization, transferring roads and bridges back to investors who can rely on market signals to guide them in serving customers.

Privately-owned roads and bridges would have tolls set by supply and demand, just like prices are set in any other market. Infrastructure in need of repair or expansion would get it, whereas wasteful boondoggles would be minimized with private money on the line. People who rarely used highways wouldn’t be forced to pay for them, the way they are now with the federal gas tax.

Furthermore, for those worried about climate change, market pricing of tolls would greatly reduce traffic congestion. The smooth flow of vehicles during “rush hour” would eliminate unnecessary carbon dioxide emissions.

Conclusion

Using the federal gas tax to fund highways and other infrastructure is at best a very blunt instrument, and at worst an invitation to wasteful spending. Furthermore, it would be very bad optics for Republicans to support a regressive tax hike right after approving a large corporate income tax cut. The way to repair the nation’s infrastructure without burdening taxpayers is to rely on the market.

 

The post A Gas Tax Hike Is the Wrong Way to Fund Highways appeared first on IER.

The Biggest Mistake Digital Marketers Ever Made: Claiming to Measure Everything

Posted by willcritchlow

Digital marketing is measurable.

It’s probably the single most common claim everyone hears about digital, and I can’t count the number of times I’ve seen conference speakers talk about it (heck, I’ve even done it myself).

I mean, look at those offline dinosaurs, the argument goes. They all know that half their spend is wasted — they just don’t know which half.

Maybe the joke’s on us digital marketers though, who garnered only 41% of global ad spend even in 2017 after years of strong growth.

Unfortunately, while we were geeking out about attribution models and cross-device tracking, we were accidentally triggering a common human cognitive bias that kept us anchored on small amounts, leaving buckets of money on the table and fundamentally reducing our impact and access to the C-suite.

And what’s worse is that we have convinced ourselves that it’s a critical part of what makes digital marketing great. The simplest way to see this is to realize that, for most of us, I very much doubt that if you removed all our measurement ability we’d reduce our digital marketing investment to nothing.

In truth, of course, we’re nowhere close to measuring all the benefits of most of the things we do. We certainly track the last clicks, and we’re not bad at tracking any clicks on the path to conversion on the same device, but we generally suck at capturing:

  • Anything that happens on a different device
  • Brand awareness impacts that lead to much later improvements in conversion rate, average order value, or lifetime value
  • Benefits of visibility or impressions that aren’t clicked
  • Brand affinity generally

The cognitive bias that leads us astray

All of this means that the returns we report on tend to be just the most direct returns. This should be fine — it’s just a floor on the true value (“this activity has generated at least this much value for the brand”) — but the “anchoring” cognitive bias means that it messes with our minds and our clients’ minds. Anchoring is the process whereby we fixate on the first number we hear and subsequently estimate unknowns closer to the anchoring number than we should. Famous experiments have shown that even showing people a totally random number can drag their subsequent estimates up or down.

So even if the true value of our activity was 10x the measured value, we’d be stuck on estimating the true value as very close to the single concrete, exact number we heard along the way.

This tends to result in the measured value being seen as a ceiling on the true value. Other biases like the availability heuristic (which results in us overstating the likelihood of things that are easy to remember) tend to mean that we tend to want to factor in obvious ways that the direct value measurement could be overstating things, and leave to one side all the unmeasured extra value.

The mistake became a really big one because fortunately/unfortunately, the measured return in digital has often been enough to justify at least a reasonable level of the activity. If it hadn’t been (think the vanishingly small number of people who see a billboard and immediately buy a car within the next week when they weren’t otherwise going to do so) we’d have been forced to talk more about the other benefits. But we weren’t. So we lazily talked about the measured value, and about the measurability as a benefit and a differentiator.

The threats of relying on exact measurement

Not only do we leave a whole load of credit (read: cash) on the table, but it also leads to threats to measurability being seen as existential threats to digital marketing activity as a whole. We know that there are growing threats to measuring accurately, including regulatory, technological, and user-behavior shifts:

Now, imagine that the combination of these trends meant that you lost 100% of your analytics and data. Would it mean that your leads stopped? Would you immediately turn your website off? Stop marketing?

I suggest that the answer to all of that is “no.” There’s a ton of value to digital marketing beyond the ability to track specific interactions.

We’re obviously not going to see our measurable insights disappear to zero, but for all the reasons I outlined above, it’s worth thinking about all the ways that our activities add value, how that value manifests, and some ways of proving it exists even if you can’t measure it.

How should we talk about value?

There are two pieces to the brand value puzzle:

  1. Figuring out the value of increasing brand awareness or affinity
  2. Understanding how our digital activities are changing said awareness or affinity

There’s obviously a lot of research into brand valuations generally, and while it’s outside the scope of this piece to think about total brand value, it’s worth noting that some methodologies place as much as 75% of the enterprise value of even some large companies in the value of their brands:

Image source

My colleague Tom Capper has written about a variety of ways to measure changes in brand awareness, which attacks a good chunk of the second challenge. But challenge #1 remains: how do we figure out what it’s worth to carry out some marketing activity that changes brand awareness or affinity?

In a recent post, I discussed different ways of building marketing models and one of the methodologies I described might be useful for this – namely so-called “top-down” modelling which I defined as being about percentages and trends (as opposed to raw numbers and units of production).

The top-down approach

I’ve come up with two possible ways of modelling brand value in a transactional sense:

1. The Sherlock approach

When you have eliminated the impossible, whatever remains, however improbable, must be the truth.”
Sherlock Holmes

The outline would be to take the total new revenue acquired in a period. Subtract from this any elements that can be attributed to specific acquisition channels; whatever remains must be brand. If this is in any way stable or predictable over multiple periods, you can use it as a baseline value from which to apply the methodologies outlined above for measuring changes in brand awareness and affinity.

2. Aggressive attribution

If you run normal first-touch attribution reports, the limitations of measurement (clearing cookies, multiple devices etc) mean that you will show first-touch revenue that seems somewhat implausible (e.g. email; email surely can’t be a first-touch source — how did they get on your email list in the first place?):

Click for a larger version

In this screenshot we see that although first-touch dramatically reduces the influence of direct, for instance, it still accounts for more than 15% of new revenue.

The aggressive attribution model takes total revenue and splits it between the acquisition channels (unbranded search, paid social, referral). A first pass on this would simply split it in the relative proportion to the size of each of those channels, effectively normalizing them, though you could build more sophisticated models.

Note that there is no way of perfectly identifying branded/unbranded organic search since (not provided) and so you’ll have to use a proxy like homepage search vs. non-homepage search.

But fundamentally, the argument here would be that any revenue coming from a “first touch” of:

  • Branded search
  • Direct
  • Organic social
  • Email

…was actually acquired previously via one of the acquisition channels and so we attempt to attribute it to those channels.

Even this under-represents brand value

Both of those methodologies are pretty aggressive — but they might still under-represent brand value. Here are two additional mechanics where brand drives organic search volume in ways I haven’t figured out how to measure yet:

Trusting Amazon to rank

I like reading on the Kindle. If I hear of a book I’d like to read, I’ll often Google the name of the book on its own and trust that Amazon will rank first or second so I can get to the Kindle page to buy it. This is effectively a branded search for Amazon (and if it doesn’t rank, I’ll likely follow up with a [book name amazon] search or head on over to Amazon to search there directly).

But because all I’ve appeared to do is search [book name] on Google and then click through to Amazon, there is nothing to differentiate this from an unbranded search.

Spotting brands you trust in the SERPs

I imagine we all have anecdotal experience of doing this: you do a search and you spot a website you know and trust (or where you have an account) ranking somewhere other than #1 and click on it regardless of position.

One time that I can specifically recall noticing this tendency growing in myself was when I started doing tons more baby-related searches after my first child was born. Up until that point, I had effectively zero brand affinity with anyone in the space, but I quickly grew to rate the content put out by babycentre (babycenter in the US) and I found myself often clicking on their result in position 3 or 4 even when I hadn’t set out to look for them, e.g. in results like this one:

It was fascinating to me to observe this behavior in myself because I had no real interaction with babycentre outside of search, and yet, by consistently ranking well across tons of long-tail queries and providing consistently good content and user experience I came to know and trust them and click on them even when they were outranked. I find this to be a great example because it is entirely self-contained within organic search. They built a brand effect through organic search and reaped the reward in increased organic search.

I have essentially no ideas on how to measure either of these effects. If you have any bright ideas, do let me know in the comments.

Budgets will come under pressure

My belief is that total digital budgets will continue to grow (especially as TV continues to fragment), but I also believe that individual budgets are going to come under scrutiny and pressure making this kind of thinking increasingly important.

We know that there is going to be pressure on referral traffic from Facebook following the recent news feed announcements, but there is also pressure on trust in Google:

While I believe that the opportunity is large and still growing (see, for example, this slide showing Google growing as a referrer of traffic even as CTR has declined in some areas), it’s clear that the narrative is going to lead to more challenging conversations and budgets under increased scrutiny.

Can you justify your SEO investment?

What do you say when your CMO asks what you’re getting for your SEO investment?

What do you say when she asks whether the organic search opportunity is tapped out?

I’ll probably explore the answers to both these questions more in another post, but suffice it to say that I do a lot of thinking about these kinds of questions.

The first is why we have built our split-testing platform to make organic SEO investments measurable, quantifiable and accountable.

The second is why I think it’s super important to remember the big picture while the media is running around with hair on fire. Media companies saw Facebook overtake Google as a traffic channel (and then are likely seeing that reverse right now), but most of the web has Google as the largest and growing source of traffic and value.

The reality (from clickstream data) is that it’s really easy to forget how long the long-tail is and how sparse search features and ads are on the extreme long-tail:

  1. Only 3–4% of all searches result in a click on an ad, for example. Google’s incredible (and still growing) business is based on a small subset of commercial searches
  2. Google’s share of all outbound referral traffic across the web is growing (and Facebook’s is shrinking as they increasingly wall off their garden)

The opportunity is for smart brands to capitalize on a growing opportunity while their competitors sink time and money into a social space that is increasingly all about Facebook, and increasingly pay-to-play.

What do you think? Are you having these hard conversations with leadership? How are you measuring your digital brand’s value?

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

from Raymond Castleberry Blog http://raymondcastleberry.blogspot.com/2018/02/the-biggest-mistake-digital-marketers.html
via http://raymondcastleberry.blogspot.com

Secure your spot for the Colorado Solar Career Expo powered by Solar Ready Colorado

Solar Energy International (SEI), Colorado Solar Energy Industries Association (COSEIA), and GRID Alternatives are teaming up again to bring you the Colorado Solar Career Expo powered by Solar Ready Colorado. The Colorado Solar Career Expo will take place on March 14 from 1:30 to 4 p.m. at the Hyatt Regency Aurora Conference Center in Aurora, Colorado.

The Solar Career Expo is co-located with COSEIA’s Solar Power Mountain West Conference, and is free to attend, even if you aren’t registered for Solar Power Mountain West.  

The Colorado Solar Career Expo is the perfect opportunity to explore career paths in the solar industry, and to connect with Colorado solar energy industry employers. Our employer roster is filling fast, but attendees include Namaste Solar, EcoMark Solar, Sunsense Solar, Photon Brothers, the Solar Training Network, and more!  

We welcome anyone who is actively looking for a job, is interested in talking to prospective employers, or is just getting started in the industry to come explore and get familiar with solar jobs and employers. For more information, contact Allison Moe, GRID Alternatives Workforce Development Manager at amoe@gridalternatives.org or 303-481-4384.

EMPLOYERS: Booths are still available if you are interested in representing your business or organization at the Expo! Attendees will include students of job training organizations such as Solar Energy International, and GRID Alternatives trainees who have direct hands-on experience installing solar, as well as Colorado residents looking to start or advance their solar careers. For more information, contact Kevin Sova, SEI Solar Training Recruiter at kevin@solarenergy.org.

Solar Ready Colorado is  is a statewide effort through Solar Energy International and industry partners to expand the activities of outreach, recruiting, and training to the rapidly growing Colorado solar industry and jobs market. Through industry partnerships and support from the Colorado Department of Labor and Employment, the program provides a dedicated outreach and recruitment effort as well as technical training through SEI’s long running, non-profit 501(c)(3) technical training program to those interested in entering the Colorado solar industry.

Sign up to attend the Colorado Solar Career Expo online today. Hope to see you there!

The post Secure your spot for the Colorado Solar Career Expo powered by Solar Ready Colorado appeared first on Solar Training – Solar Installer Training – Solar PV Installation Training – Solar Energy Courses – Renewable Energy Education – NABCEP – Solar Energy International (SEI).

Secure your spot for the Colorado Solar Career Expo powered by Solar Ready Colorado

Solar Energy International (SEI), Colorado Solar Energy Industries Association (COSEIA), and GRID Alternatives are teaming up again to bring you the Colorado Solar Career Expo powered by Solar Ready Colorado. The Colorado Solar Career Expo will take place on March 14 from 1:30 to 4 p.m. at the Hyatt Regency Aurora Conference Center in Aurora, Colorado.

The Solar Career Expo is co-located with COSEIA’s Solar Power Mountain West Conference, and is free to attend, even if you aren’t registered for Solar Power Mountain West.  

The Colorado Solar Career Expo is the perfect opportunity to explore career paths in the solar industry, and to connect with Colorado solar energy industry employers. Our employer roster is filling fast, but attendees include Namaste Solar, EcoMark Solar, Sunsense Solar, Photon Brothers, the Solar Training Network, and more!  

We welcome anyone who is actively looking for a job, is interested in talking to prospective employers, or is just getting started in the industry to come explore and get familiar with solar jobs and employers. For more information, contact Allison Moe, GRID Alternatives Workforce Development Manager at amoe@gridalternatives.org or 303-481-4384.

EMPLOYERS: Booths are still available if you are interested in representing your business or organization at the Expo! Attendees will include students of job training organizations such as Solar Energy International, and GRID Alternatives trainees who have direct hands-on experience installing solar, as well as Colorado residents looking to start or advance their solar careers. For more information, contact Kevin Sova, SEI Solar Training Recruiter at kevin@solarenergy.org.

Solar Ready Colorado is  is a statewide effort through Solar Energy International and industry partners to expand the activities of outreach, recruiting, and training to the rapidly growing Colorado solar industry and jobs market. Through industry partnerships and support from the Colorado Department of Labor and Employment, the program provides a dedicated outreach and recruitment effort as well as technical training through SEI’s long running, non-profit 501(c)(3) technical training program to those interested in entering the Colorado solar industry.

Sign up to attend the Colorado Solar Career Expo online today. Hope to see you there!

The post Secure your spot for the Colorado Solar Career Expo powered by Solar Ready Colorado appeared first on Solar Training – Solar Installer Training – Solar PV Installation Training – Solar Energy Courses – Renewable Energy Education – NABCEP – Solar Energy International (SEI).

Secure your spot for the Colorado Solar Career Expo powered by Solar Ready Colorado

Solar Energy International (SEI), Colorado Solar Energy Industries Association (COSEIA), and GRID Alternatives are teaming up again to bring you the Colorado Solar Career Expo powered by Solar Ready Colorado. The Colorado Solar Career Expo will take place on March 14 from 1:30 to 4 p.m. at the Hyatt Regency Aurora Conference Center in Aurora, Colorado.

The Solar Career Expo is co-located with COSEIA’s Solar Power Mountain West Conference, and is free to attend, even if you aren’t registered for Solar Power Mountain West.  

The Colorado Solar Career Expo is the perfect opportunity to explore career paths in the solar industry, and to connect with Colorado solar energy industry employers. Our employer roster is filling fast, but attendees include Namaste Solar, EcoMark Solar, Sunsense Solar, Photon Brothers, the Solar Training Network, and more!  

We welcome anyone who is actively looking for a job, is interested in talking to prospective employers, or is just getting started in the industry to come explore and get familiar with solar jobs and employers. For more information, contact Allison Moe, GRID Alternatives Workforce Development Manager at amoe@gridalternatives.org or 303-481-4384.

EMPLOYERS: Booths are still available if you are interested in representing your business or organization at the Expo! Attendees will include students of job training organizations such as Solar Energy International, and GRID Alternatives trainees who have direct hands-on experience installing solar, as well as Colorado residents looking to start or advance their solar careers. For more information, contact Kevin Sova, SEI Solar Training Recruiter at kevin@solarenergy.org.

Solar Ready Colorado is  is a statewide effort through Solar Energy International and industry partners to expand the activities of outreach, recruiting, and training to the rapidly growing Colorado solar industry and jobs market. Through industry partnerships and support from the Colorado Department of Labor and Employment, the program provides a dedicated outreach and recruitment effort as well as technical training through SEI’s long running, non-profit 501(c)(3) technical training program to those interested in entering the Colorado solar industry.

Sign up to attend the Colorado Solar Career Expo online today. Hope to see you there!

The post Secure your spot for the Colorado Solar Career Expo powered by Solar Ready Colorado appeared first on Solar Training – Solar Installer Training – Solar PV Installation Training – Solar Energy Courses – Renewable Energy Education – NABCEP – Solar Energy International (SEI).

from Raymond Castleberry Blog http://raymondcastleberry.blogspot.com/2018/02/secure-your-spot-for-colorado-solar.html
via http://raymondcastleberry.blogspot.com

SEI Alum spearheads Village Solar Technician Accreditation (ViSTA) Program in the Philippines

In the fall, Solar Energy International (SEI) received a message from an organization in the Philippines, Stiftung SolarEnergie (StS), sharing updates on how classes positively impacted their organization.

StS’s mission is to “empower rural and marginalized villages throughout the Philippines by providing access to sustainable solar energy solutions.” Their focus areas are empowering schools, health (birthing) centers, emergency response, and communities, with sustainability resources. In the Philippines, StS is partnered with We Care Solar, a non-profit with the mission of “promoting safe motherhood and reducing maternal mortality in developing regions by providing health workers with reliable lighting, mobile communication, and medical devices using solar electricity.”

Through their connection with We Care Solar, StS solar practitioners were able to link up with SEI co-founder Johnny Weiss, and in August 2015, three Filipino solar practitioners completed an SEI online course on Advanced Battery-based PV System Design. They were sponsored by Johnny Weiss and SEI.

One StS employee who attended is the Technical Officer of StS Phil, John Vlademiere Tomas, who piloted the Village Solar Technician Accreditation (ViSTA) program, which aims to “help ensure sustainability of StS-programs by increasing local solar technical support capacity.”

Photo courtesy of StS.

According to John, “Completing SEI classes gave me confidence in conducting PV trainings.  Because of the knowledge gained from SEI, we were able to design the ViSTA training module, and are also able to provide distance-guidance to the trained local technicians.”

SEI offers basic to advanced battery technology courses including, PV203: PV System Fundamentals (Battery-Based), PV303: Advanced PV Multimode and Microgrid Design, and PV304: Advanced PV Stand-Alone System Design. These classes are available both online and in-person, you can check out our full solar installer training schedule online.  

“If you want to [work in the] solar industry or fully understand how it works, I highly recommend taking courses so you will be more confident and have more knowledge with PV Systems. SEI offers different courses that can help you in your career in PV. In a short period of time taking this course you will enjoy [it], and the most important is you will really learn a lot and meet new people that you can share ideas [with] that will help you grow in your career in PV Systems,” John said.

Do you have an SEI alumni success story? Contact SEI Marketing Manager Mary Marshall at mary@solarenergy.org.

The post SEI Alum spearheads Village Solar Technician Accreditation (ViSTA) Program in the Philippines appeared first on Solar Training – Solar Installer Training – Solar PV Installation Training – Solar Energy Courses – Renewable Energy Education – NABCEP – Solar Energy International (SEI).

from Raymond Castleberry Blog http://raymondcastleberry.blogspot.com/2018/02/sei-alum-spearheads-village-solar.html
via http://raymondcastleberry.blogspot.com